COMMERCIAL OFFERS BY SECTOR
Our Market Research Institute specialises and has gained experience in a wide variety of sectors
Agriculture & Food / Transports & mobility / Retail / Technology & Innovation / Banks & Payments / Education & Research / Health / Culture / Tourism
Format commercial:
- Customised pricing for particular studies
- Sub-contracting availability for institutes and agencies
- Cost pooling in omnibus options (multi-advertisers)
- Degressive on recurring barometer option
- Customer-specific options (basic statistics, analysis, study report, presentation, translation).
- Response to a call for tenders in a group (feasibility study, public and customer expectations, inventory of uses and attendance.
Common applications:
- Customer Satisfaction studies
- Image and awareness studies
- Product and range positioning study
- Pricing studies
- Product acceptance testing
- Communication tests
- Needs assessments
- Innovative concept development
- Market assessments
Quantitative survey:
- Creation of a tailor-made questionnaires to be asked to samples of customers or other targets (10 to 40 closed and open questions)
- Completion of questionnaires and analysis of results
- Online
- Representative online panels
- By telephone (B to B or B to C)
- Internally with staff
- In qualitative interviewing
- By face to face, etc.
Competitor analysis:
Identification of 2 or 3 sites with a comparable offer on your markets and observation of their business model (Eyescan search tools, Corporama)
Mystery visits and mystery calls
Qualitative survey:
Focus groups:
- Animation guide conception
- Recruitment of respondents
- Conducting meetings
- Room with one-way mirror for the clients
- Note taking, video recording
- Transcription and analysis
- Recommendations and oral presentations